YouTube continues search for new music identity with awards show

Posted by

Issue Date: 
Nov 4 2013 - 1:10pm

From Issue:

The YouTube Music Awards played last night with an anti-TV programming sensibility, to a small anti-TV audience. A reported peak concurrent audience of 220,000 individuals streamed the event. Total viewership finalized to 873,000 people, according to the live page. The thumbs up/down voting system registered 79 percent positive response.

The live audience represented less than one tenth of one percent of YouTube’s claimed 1-billion users.

YouTube is authoritatively rumored to be ramping up a music service that would formalize the platform’s unofficial status as the most-used online listening platform. Hosting a music awards spectacle makes sense in the double context of a music streaming site, and a social network. The relative lack of interest among users might reflect the futility of emulating old-media formats in new-media services. Despite the implications of YouTube’s name (a new kind of television “tube”), the platform’s core competency is facilitating and organizing user-uploaded content, not imitating TV shows.

Questions about the purported music service loom, the largest being how Google will add value to a platform which already has immense value built into it. (See RAIN’s analysis here.) YouTube’s runaway success has perhaps sent it running in directions unforeseen when Google acquired the thing in 2006. If the Music Awards show was a fun stab in the dark, well and good. But as a test of making YouTube something it is essentially not, the YouTube Music Awards didn’t seem to work. 

Comments

Are you waiting for upcoming

Are you waiting for upcoming NBA 2K18 video game? This is the really great game with new design and technology. http://www.techadvises.com/NBA-2K18-game-release-fall-year/

excellent. one of the best

excellent. one of the best articles I have every read Ecopolitan Tembusu Tembusu Condo Vue 8 Sea Horizon Sea Horizon Executive Condo keep it up!

wp auto optin

Every successful person must

Every successful person must have a failure. Do not be afraid to fail because failure is a part of success.
Obat Kanker Ginjal
Obat Alami Batu Ginjal
Obat Alami Miom

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.