WSJ covers trend in programmatic ad buying, including Triton's a2x system

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Issue Date: 
May 3 2013 - 11:50am

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The Wall Street Journal recently reported on the growing trend in "programmatic ad buying" -- using automation tools to buy digital ads via real-time auction.

Triton Digital recently introduced its a2x "programmatic buying solution" for online audio ads (more in RAIN here), which Triton Digital president of market development John Rosso explained at RAIN Summit West (here).

The paper wrote, "With programmatic buying, which can often be done in real time, advertisers can log on to a website and select where they want ads to run, how long the campaign is to appear and their maximum bid for the space. With another click the technology begins bidding on ad space that matches the request."

Triton has reportedly run ad campaigns for a "handful" of advertisers and sells inventory for CBS Radio, among others.

Read more in The Wall Street Journal here. (Off-topic detail of no interest to anyone: The "Clark/Lake" Chicago "L" station mentioned and photographed in the article is the very station this reporter uses in his daily commute to RAIN's offices. More interesting, yet far less cheerful, is this news.)

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WSJ covers trend in programmatic ad buying, including Triton's

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