Web radio monetization "not quite there, but it's coming," say industry executives at New Music Seminar

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Issue Date: 
Jun 19 2012 - 11:30am

From Issue:

New Music SeminarThe development of Internet radio monetization was a key focus among industry executives speaking at the New Music Seminar in New York.

"The monetization of online music is not quite there, but it’s coming," said Clear Channel CEO Bob Pittman. TargetSpot CEO Eyal Goldwerger agreed, explaining that there's "a migration to Internet radio... it takes time for the marketplace to form."

Pandora Senior Vice President of Advertising Sales Steven Kritzman said, "Revenue is just starting to follow the model, and it will continue in an aggressive way, as the platform grows and evolves." RAIN publisher and AccuRadio founder/CEO Kurt Hanson recommended that "Internet radio must learn the lessons from the past," in particular keeping spotloads low.

You can find more coverage from Radio-Info here.


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