Web radio aggregator breaks into audience measurement turf with TuneIn Amplifier

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Issue Date: 
Feb 6 2012 - 11:00am

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TuneIn's new Amplifier platformStreaming radio aggregator TuneIn today launched a new analytics platform intended to provide broadcasters with free detailed info about their online listening.

Called TuneIn Amplifier, the service reveals how many unique listeners tuned in, how many total listens (or "tunes," bascially the equivalent of session starts) the station accumulated and listening hours. Each metric, of course, only includes listeners who used TuneIn's website or apps to stream. Stats can be broken down by date and location of listeners.

TuneIn Amplifier also offers information about listener donations, if the station is listener-supported and has partened with TuneIn Donate (RAIN coverage here). Broadcasters can also edit their TuneIn profile data through the platform.

TuneIn hopes broadcasters will use the information to better monetize their online and mobile audience.

"This version of TuneIn Amplifier is only the first step," says TuneIn Senior Marketing Manager Ryan Polivka. The company tells RAIN they hope to expand Amplifier's functionality to include data like dayparts, more specific listener demographics and even real-time analytics.

Broadcasters can head to amplifier.tunein.com and sign up for a free account to view their metrics.

TuneIn's directory includes more than 50,000 web radio streams. Users can listen through TuneIn's website (here), the company's many mobile apps, through TV and home music system apps and in-car apps. Ford announced at CES in January that it was bringing TuneIn to its Sync dashboards, alongside Pandora, iHeartRadio and other services (RAIN coverage here).

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