Video service VEVO adds web radio-like personalization features

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Issue Date: 
Mar 9 2012 - 11:30am

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VEVOOnline video service VEVO (the second largest such site after YouTube) has added new features that should sound familiar to fans of personalizable web radio. "It makes the experience more competitive with Spotify and Pandora than before, with the added benefit of videos," in TechCrunch's opinion.

Among the new features:

  • Integration with music intelligence platform The Echo Nest to offer personalized music video recommendations.
  • Integration with Facebook to offer custom playlists based on Facebook likes and activities.
  • Integration with iTunes to create a playlist filled with videos by users' most listened-to artists.
  • VEVO now plays music videos continuously, making it "more of a long-play" service, TechCrunch writes (here).

(We should note that, for whatever reason, RAIN couldn't find or wasn't offered any of the Facebook, Echo Nest or iTunes features on VEVO's website).

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The personalization is really good. They need to make sure that they have to be sure with that addition. - Travis Jones Rush Properties

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