Van Buskirk investigates why Pandora, unlike some other services, does not offer offline mobile playback

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Issue Date: 
Feb 27 2012 - 12:20pm

From Issue:

Pandora mobileLast week Evolver.fm's Eliot Van Buskirk suggested web music services offer offline playback options to help mobile users get around restrictive data plans (RAIN coverage here). He noticed Slacker includes such a feature, as do many on-demand services, but Pandora and other web radio companies do not. Why?

Two reasons, he found. The first is that "Pandora doesn’t have the necessary license from copyright holders that would allow them to store hours of programming on your smartphone."

The second is that Pandora "doesn't view offline playback as a necessary feature." Pandora VP of corporate communications Deborah Roth told Van Buskirk that the company's mobile app offers a "seamless listening experience regardless of signal drop... it doesn't really have relevance to the data plans. Audio streams extremely efficiently and we've seen no impact of data plan caps for our listeners."

You can find Van Buskirk's coverage here.

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The mobile playback should be

The mobile playback should be offered to us. This is one radio that seems to be very good. - Kavin Austin Blake

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