USC Annenberg study shows listening to radio as common an online activity as paying bills

Posted by

Issue Date: 
Dec 16 2011 - 12:05pm

From Issue:

You may have seen news coverage yesterday of the highlights from ten years of research on Americans' use and attitudes towards the Internet and new technology. The studies were done by the Annenberg School for Communication's Center for the Digital Future, at USC.

While most news sources focused on the report's dire predictions for print media ("Most print newspapers will be gone in five years"), kudos to Inside Radio for digging a little deeper for this tidbit: 22% of study respondents report "going on the Internet at least weekly" to "listen to online radio."Slacker on an iPad

[That data point is actually not from the recently-released highlights of the studies' findings over the last ten years; rather, it's from the 2010 Digital Future Report -- the tenth annual study in the series -- which was released in June.]

While that figure was outranked by online activities like general web-browsing, online banking, social networking, and gaming -- it's interesting that 22% is also the share of respondents who pay bills online. Also keep in mind that the "to listen to online radio" response was distinct from the "to download or listen to music" response (38%).

Here's another point the Annenberg summary made that should be of interest to broadcasters and webcasters: Over the next three years the tablet computer (e.g. Apple iPad) will become consumers' primary tool for most online/computing activities. Use of the trusty desktop will drop to 4-6% (laptops too!). "For the vast majority of Americans, the tablet will be the computer tool of choice by the middle of the decade, while the desktop PC fades away," the research summary reads. Food for thought.

Read Annenberg's highlights and predictions from their ten years of study here. Read highlights from the 2010 Digital Future Report (that has the online radio figure Inside Radio reported) here.

Comments

check cashing

I recently identified read this web site from your useful resource coming from companion not forgetting my partner and I obtained that once more beneficial in reality. Today follow-up check cashing Thank you a whole lot regarding great write-up.

commercialista milano low cost

Complimenti Utilizzando sensibilmente in materia di veramente grande offerta. Che sembrava essere solo completamente felice lago scoperto la pagina web. Desidero l8rs al vostro materiale sorprendente! Accanto a maggio forse salvato sito web di qualcuno a rivedere commercialista milano low cost Kudos un gran numero dei vostri siti web.

excellent. one of the best

Yes, I believe that many

Yes, I believe that many people are listening to radio more and more as they work online and do other things. It is just so very convenient to listen to the radio while online or while working around the house.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.