UK's RAJAR: Web radio share, listening hours show yearly growth in Q4

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Issue Date: 
Feb 2 2012 - 11:00am

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RAJARNew data from RAJAR -- the UK's radio audience measuring body -- shows that Internet radio's share and listening hours in Q4 2011 increased over the previous year.

Internet radio collected 35 million hours of listening during the quarter, RAJAR reports, and held a 3.4% share of radio listening. Both figures are up around 10% from Q4 2010.

That said, MediaWeek argues (here) that the figures "have yet to demonstrate that Radioplayer, the one-stop shop for online radio listening launched on 31 March last year, has had a real impact on the number of hours listened to internet radio." The publication points to the fact that Internet radio's 35 million hours of listening is actually down from the 40 million reported in Q3 2011.

You can find RAJAR's Q4 results here (PDF). James Cridland has more coverage and analysis of RAJAR's findings about digital radio at his blog here.

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