UK's RAJAR, echoing Arbitron, explains differences of over-the-air and web radio measurement

Posted by

Issue Date: 
Feb 16 2012 - 11:00am

From Issue:

RAJARUK audience measurement body RAJAR has released a statement (here, PDF) in which it aims to explain the differences between how over-the-air and web radio audiences are measured.

"RAJAR measures real people," the document argues, while online measurement potentially has some flaws. "Online measurement can’t tell how many people are listening [meaning several people could be listening to one computer]... online measurement can’t tell how old a listener is [unless the listener shared that information]," and so on.

However, RAJAR does note that its over-the-air diary-based measurement system is flawed as well: it relies on listeners' memories and unlike the web's exact measurement, "RAJAR is a survey, and like all surveys it’s subject to sample error."

RAJAR argues "neither [measurement system] is ‘wrong’, and neither is less accurate than the other primarily because they are just different measures."

RAJAR's reports on UK radio listening include over-the-air and digital data.

Hat tip to industry expert James Cridland, who linked to RAJAR's statement from his blog here.

RAJAR's language is strikingly similar to a statement released in December 2011 by Arbitron (RAIN coverage here), which stressed the differences of AM/FM and web radio measurement. Arbitron even went so far as to argue against making "direct comparisons" between over-the-air and web radio measurements. 

Comments

Check Cashing

Astonishing help Freezing fully understand when considering rendering that components because of this website just who near aided by the first rate components because of this website article. At present Follow-up Check Cashing Bless you for better get the job done.

This is all to see and that

This is all to see and that more to see and that needs to be part more than what can make it happen. - YOR Health Products

excellent. one of the best

Statement PDF link seems to

Statement PDF link seems to be missing :)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.