TuneIn reformats its web presentation and announces new public media alliances

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Issue Date: 
Feb 8 2013 - 11:00am

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Internet radio tuning service TuneIn has redesigned its website with the idea to "replicate the experience people used to have in a record store." As TechCrunch reports, "the old, text-heavy design that emphasized station names has been replaced with large album cover-like images that indicate what’s currently playing on a given station."

Director of product Kristin George said the new site gives visitors "a better idea of our depth of content." While the earlier design "presented the TuneIn content offering as more of a directory of stations," she said, "we’re hoping this new layout does a better job of showing people just how exciting it is to have the world’s audio at their fingertips." Read more in TechCrunch here.

TuneIn has also announced strategic alliances with four major public broadcast organizations: KQED/San Francisco (the most listened to public radio station in the U.S.), KCRW/Santa Monica, KEXP/Seattle, and American Public Media. APM includes Southern California Public Radio, Minnesota Public Radio, Classical South Florida, and nationally distributed programs. These alliances represent over 100 stations plus podcasts and digital streams of popular programming. As part of these alliances, TuneIn will provide each broadcaster access to analytics through TuneIn Amplifier and the audio service’s ad platform.

RAIN Summits announced today (here) TuneIn VP/Sales & Business Development Carl Rohling will speak at RAIN Summit West as part of the "Dashboard Discussions" panel.

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