Triton Webcast Metrics: CC shows strong monthly growth, but Pandora AAS still nearly 7 times larger

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Issue Date: 
Jul 11 2012 - 11:05am

From Issue:

Chart tracking web listening through May 2012Clear Channel had the largest percentage month-to-month growth in May amongst the Top 20 webcasters ranked in Triton Digital's Webcast Metrics. However, in terms of raw audience gains, Pandora was once again far-and-away the leader.

Pandora's AAS (Average Active Sessions, essentially equivalent to AQH) grew by more than 51,000 from April to May 2012, according to the Domestic Mon-Sun 6a-12m daypart. That's a monthly growth of 4% and a year-to-year gain of 129%. Pandora had an AAS of 1,241,819 in May 2012.

Meanwhile, #2-ranked Clear Channel grew 7% month-to-month, reaching an AAS of 183,257. Clear Channel's AAS is up 128% year-to-year, just about matching Pandora's yearly gain.

Slacker -- currently ranked #4; also includes AOL Radio -- grew its AAS 4% month-to-month and continues to gain on the #3-ranked CBS Radio, which declined 3% from April. CBS Radio is down 39% year-to-year, while Slacker has climbed 72%.

Most other broadcasters listed in the Top 20 ranker were flat or down month-to-month. Exceptions include Townsquare (up 6%), Univision (up 6%) and Cox (up 4%). As for the pureplays, Digitally Imported grew 2% month-to-month while AccuRadio declined 4%. 

Though May had the Memorial Day holiday -- and arguably could be the start of the "summer duldrums," a period in which Internet radio listening traditionally declines slightly -- it actually had about the same number of weekdays as April. 

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through May 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of April 2012’s ratings here.

Triton's Webcast Metrics Domestic Ranker for May 2012


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