Triton Digital: Music stations absent from AM/FM streams' September Top 10

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Issue Date: 
Nov 28 2011 - 11:15am

From Issue:

Triton Digital's Top 10 AM/FM station streams for September 2011According to Triton Digital, news/talk and sports AM/FM stations dominated other formats of online radio simulcasts in September. "Not a single [broadcast] music station was among the top ten most popular individual station streams in September [Domestic streams, Mon-Fri, 6am-8pm], according to Triton Digital data," writes Inside Radio.

The top ten list (at right) includes stations like New York's "The Fan" WFAN, WEEI in Boston and Chicago's WBEZ. Why no music stations in the list? Inside Radio says that broadcasters are pointing to competition from webcasters that let users customize the music they hear.

Spoken word stations, however, offer unique content and a "high level of engagement," said Entercom VP Tim Murphy. “People are starting to realize that this is about the brand, not internet radio,” he said. “Strong brands with great content are consumed voraciously by their fans in any way they can get it.”

The popularity of the news/talk format online has attracted advertisers, writes Inside Radio. For example, Cox Media Group's WSB "gets one of every three ad dollars spent on digital radio in Atlanta, according to Miller Kaplan data. That’s considerably higher than its share of on-air spot revenue...about 25% of WSB's digital revenue comes from in-stream audio ads."

You can read more by subscribing to the Inside Radio newsletter here.

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