Triton Digital to handle ads, analytics for Xbox Music

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Issue Date: 
Dec 3 2012 - 12:35pm

From Issue:

Microsoft will work with Triton Digital for audio ad sales, ad-insertion, and listening analytics on the new Xbox Music platform.

Xbox Music is Microsoft's parlay in the world of streaming music (in RAIN here) for Windows 8 and Windows RT devices.

Triton reportedly has the "exlusive" on this for now. Triton Digital also works with Pandora, Slacker, Clear Channel, and CBS Radio, among other media streamers (like AccuRadio). The audio ads will run on the free version of Xbox Music (there is also a paid download service). Read more in TechCrunch here.

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This will be a good move for both the parties. Glad to know that triton digital has been given the responsibility of handling the ads analytics related to Xbox music. This can certainly bring a lot of improvements for the company
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I have heard that Microsoft will work with Triton digital in order to increase the rate of audio ad sales. I think this is a good decision and would be effective to promote the business. Please update more details about it.
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