Triton developing custom research for Pandora and others to target AM/FM advertisers

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Issue Date: 
Mar 8 2012 - 12:30pm

From Issue:

Mike AgovinoYesterday we wrote that, according to CEO Joe Kennedy, Pandora is working with Triton Digital to create custom reports "in the same format advertisers are accustomed to seeing." The goal being to "make the mechanics of planning and transacting an ad campaign on Pandora as seamless as doing so on broadcast radio" (more here).

Now Triton Digital COO Mike Agovino (pictured) tells Inside Radio they're not just working with Pandora, but also "other publishers to drill down deeper into their audience intelligence provided by Webcast Metrics into custom geographies and segments of the publisher’s choosing." The custom reports won't be made public.

It will reportedly take some time to create these custom reports however. Inside Radio says 18-24 months, in fact.

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The advertisers are going to

The advertisers are going to have a field day with this. What they are trying to accomplish is possible. - David Slone

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