Triton developing custom research for Pandora and others to target AM/FM advertisers

Posted by

Issue Date: 
Mar 8 2012 - 12:30pm

From Issue:

Mike AgovinoYesterday we wrote that, according to CEO Joe Kennedy, Pandora is working with Triton Digital to create custom reports "in the same format advertisers are accustomed to seeing." The goal being to "make the mechanics of planning and transacting an ad campaign on Pandora as seamless as doing so on broadcast radio" (more here).

Now Triton Digital COO Mike Agovino (pictured) tells Inside Radio they're not just working with Pandora, but also "other publishers to drill down deeper into their audience intelligence provided by Webcast Metrics into custom geographies and segments of the publisher’s choosing." The custom reports won't be made public.

It will reportedly take some time to create these custom reports however. Inside Radio says 18-24 months, in fact.

You can subscribe for Inside Radio's daily newsletters here.

Comments

Payday Loans Carson

Thank you only for obtaining the issue whereas within the simple to browse excluding understandable records vogue. Straight away please click at this time Payday Loans Carson Thanks plenty for nice content writing.

The advertisers are going to

The advertisers are going to have a field day with this. What they are trying to accomplish is possible. - David Slone

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.