Triton COO Agovino sets out to "debunk" the wisdom behind online simulcasting

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Issue Date: 
Aug 20 2013 - 2:15pm

From Issue:

Introducing a five-part series today on his company's website, Triton Digital COO Mike Agovino has set out to "debunk" the advantages broadcasters hope to gain by simulcasting online.

In this application, online simulcasting means streaming exactly the same content online, at the same time, that's broadcast on the air. Most importantly, it means the same ads run online that are on the AM/FM signal, and not replaced with (potentially-) targeted, online only commercials.

"Up until now, (broadcasters' online ad inventory) has been very difficult to sell locally, and national/aggregation plays have failed to deliver real value back to the broadcaster," Agovino (pictured) concedes.

But instead of innovating and trying to remedy the challenges of selling digital locally, "broadcasters are in retreat," he says.

Triton Digital is a leading vendor of ad-insertion technologies to the radio and webcasting inudstries. You can read Part 1 of Agovino's "Simulcasting Debunked" here.

Agovino will make his case on "The Ad Insertion Panel" discussion at RAIN Summit Orlando on September 17. RAIN publisher Kurt Hanson will moderate the panel, which will also feature Saga Communications EVP Steve Goldstein, Greater Media Interactive's Tom Bender, Adswizz CEO Alexis van der Wyer, and OMD's Natalie Swed Stone (read more about "The Ad Insertion Panel" here). Full details and registration for RAIN Summit Orlando is available here.

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