Triton’s August Top-20 Ranker shows broad webcast gains

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Issue Date: 
Oct 1 2013 - 12:35pm

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Triton Digital released its August Top-20 scoresheet of webcast metrics yesterday afternoon, revealing marginal change in the ranking lineup, and nearly unanimous upward movement in both Average Active Sessions and Session Starts. Half of the top-20 webcast leaders also showed gains in Average Time Spent Listening.

The table below shows July and August metrics sorted by Average Active Sessions, and indicating changes in ranking order. (All tables below reflect the 6 a.m. to 8 p.m. daypart.) Pandora remained the webcast leader, and Beasley Broadcasting entered the list in the 20th spot for August.

Sorting the August ranking by Month-over-Month (MoM) gains in Average Active Sessions, the following table shows double-digit webcast gains for five broadcast groups, and strong or relatively stable performance for the entire list:

Rearranging the list from the vantage of gain/loss in Average Time Spent Listening, the greatest increase in stickiness applied to pureplays Slacker and Idobi Radio.

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