Triton's Agovino says customizable pureplay programming more compelling than simple simulcasts

Posted by

Issue Date: 
Nov 16 2011 - 12:00pm

From Issue:

The 826 million hours of online radio listening Triton Digital Media tallied in September is 20% more than January's total. And while listening to broadcast radio simulcast online is indeed growing, it's the huge gains made by Pandora (and, to a much lesser extent, other "pureplay" Internet radio outlets) that's powering that growth.

As a matter of fact, two years ago, 70% of online listening Triton measured was credited to simulcast streams of broadcast radio. As of September's numbers, it's online-only radio that accounts for 70%. During those two years, Pandora saw its AQH (note: we're switching here to the AQH number) more than quintuple from 147,673 in September, 2009  (Mo-Su 6a-12M)  to 752,816 in September, 2011.

[Take a look at the chart on the right. The "outlier" is Pandora. A larger and easier-to-read-sized graph is here. Also, see RAIN's coverage of the September 2011 Triton Digital Webcast Metrics ratings here.]

Mike AgovinoTriton Digital COO Mike Agovino thinks pureplay outlets that allow the listener to influence the music they hear have a clear advantage over basic online simulcasts here. "The broadcast simulcast model does not translate online, where you have so much choice, so much less clutter and the opportunity to customize the experience," Agovino explained, as reported by Inside Radio today. "Broadcasters need to look at how to take the best of their brand experience over the air... and combine it with more choice, less clutter and the ability to customize the content."
 
And, like most things, the best time for broadcasters to start enhancing their online offerings would be "now." Inside Radio writes, "Depending on the market and demographic, the online audience can represent 3%-10% of overall listening for a radio station, Triton says. The company expects that percentage to hit an inflection point within the next 12-18 months with a double-digit percentage of demographics under 40 that will fuel more growth for the space."

Subscribe to Inside Radio here.

Comments

Fun tv live

Find latest live tv in HD. For the students who are going to write their 10th class exams under the board of Central Board of Secondary Education, naats video hd CBSE in the month of March in this year, 2016, here is the site we are providing to check your CBSE 10th class results which are going to release in May last week or the first week of June.

happy valentines day

Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, valentines day is an annual holiday celebrated on February 14. valentines day messages It originated as a Western Christian liturgical feast day honoring one or more early saints named Valentinus, and is recognized as a significant cultural and commercial celebration in many regions around the world, happy valentines day quotes although it is not a public holiday in any country. Valentine's Day is celebrated on February 14 Valentine's Day is also a very popular date for weddings..It is a festival of romantic love and many people give cards, letters, flowers or presents to their spouse or partner. They may also arrange a romantic meal in a restaurant or night in a hotel. Common symbols of Valentine's Day are hearts, red roses and Cupid.The most common happy valentines day images Valentine's Day symbols are the heart, particularly in reds and pinks, and pictures or models of Cupid. Cupid is usually portrayed as a small winged figure with a bow and arrow.Many people celebrate their love for their partner by sending cards or letters, giving gifts or flowers and arranging meals in restaurants or romantic nights in hotels. People who would like to have a romantic relationship with somebody may use the occasion to make this known, often anonymously. Valentine's cards are often decorated with images of hearts, red roses or Cupid. Common Valentine's Day gifts are flowers chocolates, candy, lingerie and champagne or sparkling wine

check cashing carson

Thanks a lot pertaining to putting up this specific. Anyone nearly all definitely get developed this site straight into a thing particular. Currently click this check cashing carson Thanks a lot a lot forever employment.

Mothers day images,quotes,messages,wallpapers

We have collected some of the best Mothers day images, Mothers day messages, Mothers day quotes, SMS, Wallpapers for sharing on whatsapp, facebook, twitter and other social media.
Mothers day whatsapp images, quotes, messages, sms, greetings, wishes for facebook status, twitter sharing
mothers day greetings
mothers day messages
happy mothers day images

PSEB is providing every

PSEB is providing every information required for the students like datesheets, other important notifications etc. So all the students can make use of the official website if they have any doubts regarding the exams. PSEB 10th results will be released by Punjab school Education Board in the month of June. So, all the students who have written their 10th class exams should wait for the month of June to get their results online. Here in this site we provide the link for checking the PSEB class 10th results online and you can check and download the results.
pseb result 2016
pseb 10th class result
Karnataka Secondary Education Examination Board (KSEEB) conducts the SSLC examinations every year for the students in Karnataka region. This year also, SSLC examinations will be conducted in the month of March 2016 for all the Regular, private and vocational students.visit our site to check Karnataka sslc results 2016
sslc result
sslc exam reslults
The HSC result will be declared by the Maharashtra State Board of Secondary and Higher Secondary Education on their official website. Last year the HSC results were released in the month of May and so the HSC result 2016 will also be mostly released in the month of May 2016.
hsc results
www.hsc result
For the students who are going to write their 10th class exams under the board of Central Board of Secondary Education, CBSE in the month of March in this year, 2016, here is the site we are providing to check your CBSE 10th class results which are going to release in May last week or the first week of June.
cbse 10th class result
cbse result 10th

Thanks for taking the time to

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.
buy youtube views

Pureplay is going to be a

Pureplay is going to be a good one. What is the good thing in hand if you ask me. It will customize the whole thing. - Sandra Dyche

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.