Traditional summer listening patterns return to Webcast Metrics ratings

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Issue Date: 
Aug 6 2013 - 1:30pm

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As we see every year (here's our coverage of 2012's June Webcast Metrics numbers), online listening tends to dip in the warmer months, and this past June was no different. We're well into the annual "summer doldrum" period when more people tend to "unplug" from electronic media, including Internet radio.

Some webcasters saw AAS (average active sessions, as measured by Triton Digital's Webcast Metrics) fall as much as 8%, 10%, or even 12% from the previous month. (By the way, we're looking at the Mon-Sun 6a-12M Domestic ranker for this analysis. You'll see why that's important below.) Most webcasters, however, saw similar declines in previous years, and most are still well ahead of last June. This includes Clear Channel (up 28% over June 2012), Slacker (up 25%), EMF (up 20%), and Pandora (up 19%).

What's more, some webcasters bucked the traditional "June swoon": rock webaster Idobi grew 16% over May; ESPN Radio was up 4%; Univision up less than a percent.

Other coverage we've seen reports that most webcasters didn't see the typical June drop in listening, and that more than half of broadcast groups saw listening increase in June. These reports seem to be based on Triton's Mon-Fri 6a-8p Domestic ranking. In that ranking, groups like Pandora, Clear Channel, ESPN Radio, and Univision enjoyed modest June gains.

To make your own comparisons, see Triton Digital's Webcast Metrics rankings for May 2013 here and June 2013 here. You can see the Top 20 ranking for Mon-Sun 6a-12M Domestic streams below.

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