TargetSpot, Katz 360 announce new online audio ad-delivery deals with broadcasters

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Issue Date: 
Dec 16 2011 - 12:05pm

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TargetSpotDigital audio ad network TargetSpot this week announced a deal that will have it deliver in-stream audio ads for Spanish Broadcasting System, Inc. (SBS). According to TargetSpot, this will add 1.3 million unique monthly listeners from across SBS' 21 Hispanic-oriented stations. Spanish Broadcasting System has a presence in markets with significant Hispanic populations like New York, Miami, Los Angeles, San Francisco, and Chicago, reportedly reaching 42% of the total U.S. Hispanic population. TargetSpot's ad network now includes more than 80 radio groups and webcasters.Katz360

Meanwhile, Katz Media Group's online audio network Katz 360 expanded its online ad network as well, announcing partnerships with Townsquare Media, Salem Communications, and Deseret Digital Media. Townsquare Media will add 176 radio station streams from 38 markets to the Katz 360 network, plus related websites and access to Townsquare's radioPup mobile app. With Salem Broadcasting brings 95 station streams to Katz 360, 58 of which are in 23 of the top 25 U.S. radio markets. Streams from Deseret Digital Media's three Salt Lake City stations are added as well.

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