Survey shows Pandora sets the pace for music services in online marketing, social media, and SEO

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Issue Date: 
Jan 22 2013 - 1:20pm

From Issue:

In a new round-up of various music platforms' marketing effectiveness, Pandora topped competitors like Spotify, Last.fm, Deezer, and Grooveshark. Given Pandora's long lead in audience size over the other services, this is probably little surprise.

"While they do have an unfair advantage (they’ve been around for 13 years, have ~1,000 employees and $56.3m funding) it’s worth pointing out that they’re far from having a monopoly," wrote Marcus Taylor, director of online marketing firm VentureHarbour. "Spotify, Last.fm, Deezer and Grooveshark all give Pandora a serious run for their money."

In categories Social Media, Brand Awareness, Website Traffic / SEO, and (as mentioned) Number of Users, Pandora came out on top. For in Online PR category, however, Pandora's streak ends at the hands of Last.fm (with Spotify in second place).

Taylor wrote, "Last.fm receives an impressive amount of search engine traffic to their website, which appears to be attributed to building a vast quantity of backlinks and the creation of 48 million or so user generated pages."

Read about Taylor's sources and other findings in Hypebot here.

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