STUDY: NEARLY 4 IN 10 MOBILE USERS LISTEN TO NET RADIO ON THEIR MOBILE DEVICE

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Issue Date: 
Jun 1 2011 - 12:00pm

From Issue:

Nearly 40% of respondents age 18-54 said they listen to Internet radio on a mobile device, according to a new survey of over 1,000 people by Audio Graphics and Borrell Associates. That’s up from 22% in December 2009.

“The radio industry can make a place for itself online, but it’s going to take learning what pureplay operators, advertisers, and your audience already know,” writes Audio Graphics (here). “Mobile and metrics are here to stay.”

A recent study from the NPD Group found that 17% of U.S. web users listen to music on their mobile devices, up from 12% in 2009 (RAIN coverage here).

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