Study: Just 3% of UK teens pick "radio" for favorite way to consume audio

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Issue Date: 
Jul 3 2013 - 10:35am

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Radio is far-and-away the preferred device for audio consumption among UK adults who are also Internet users. That's anything but true for the 15-19 age cohort however.

A May 2013 study from Audiometrics indicates 35% of UK Internet users overall chose radio as their favorite platform for "listening to audio." That's more than twice the second-favorite, "computer/laptop" (16%).

Yet merely 3% of teens picked radio as their favorite. Smartphone/mobile phone (36%) and iPod/MP3 player (35%) were the big winners with teens.

Note that there's nothing in this report about actual content -- and it's likely that a good number of these teens who seem to be abandoning radio as a device may still avidly consume streaming content from local or national broadcasters.

EMarketer estimates "81% of (UK) teen mobile phone users (ages 12 to 17) will use a smartphone this year, and that percentage will rise to 96% by 2017."

Read more in eMarketer here.

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