Study finds in-car tech systems frustrating; Microsoft may aim to find a solution

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Issue Date: 
Jun 28 2012 - 12:40pm

From Issue:

In-car iPhoneA new study from J.D. Power and Associates found that dissatisfaction with new in-car technology -- including audio systems and voice-control options -- is growing. Problems with audio, entertainment and navigation dashboard systems grew 8% year-over-year.

"For the first time in the 26-year history of the study, owners report more problems related to audio, entertainment, and navigation systems than in any other vehicle area," J.D. Power stated. Voice-control options are apparently the biggest frustration for users -- a service touted by many carmakers as a way to control in-car web radio playback.

"It’s not the technology that’s the issue, it’s the execution," writes Wired (here). "Growing pains are inevitable," and we're still in the very early days of smartphone integration and other next-gen in-car services. Users want these services, but carmakers must find the right way to present them.

Meanwhile, Microsoft may be planning an in-car system integrated with Windows 8, Windows Phone and Kinect, according to a job listing from the company. Windows 8 is the upcoming new desktop/tablet operating system from Microsoft, Windows Phone is its line of smartphone devices and Kinect is its motion- and voice-control system for Xbox.

"It all sounds very forward-looking at the moment, so don't take this as a guarantee just yet that your future Ford Focus is going to come equipped with a Kinect," writes The Verge (here). "Still, none of this is too far out there."



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