Studies show Apple mobile device owners using far more data than others

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Issue Date: 
May 31 2012 - 12:10pm

From Issue:

Among the top 10% of mobile data users, 80% of them are sucking up that bandwidth with an Apple iPhone, says a new report. Focusing on smartphone owners in the 70th percentile and above when it comes to data usage, it's more than three times as likely they own an iPhone than the next most "data-hungry" group of users, Android-on-HTC device owners.

Meanwhile, according to online ad network Chitika, Apple's share of all U.S. smartphone traffic is now 72%; its share of tablet traffic is a staggering 95%.

So, why is it Apple mobile users seem to be using so much more data? Not only are there far more Android devices out there than iPhones, many Android devices are now 4G-enabled (which would intuitively result in more data usage), while Apple's only 4G device is its new iPad in the U.S. (This study, by the way, was done by research firm Analysys Mason, which tracked mobile usage of smartphone users in the U.s. and several European countries.)

TheNextWeb writes, "it’s quite surprising that very heavy data users are sporting an iPhone, suggesting the rich media experience Apple has presented to users is proving to be a hit."

Analysys Mason's press release for its study, "Consumer smartphone usage: key findings from an on-device tracker," is here. TheNextWeb's coverage of the study is here. AllThingsDigital's coverage of the Chitika story is here.

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The use of more data is inevitable because Apple asks the use of Internet for everything. I am a aussiewriter and used to have an Apple, which I considered as a status symbol. The only thing the mobile did not ask for using data is when I call others or send a message. Other than that, everything is related to internet and the background consumption is horrific.

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