Struggling Turntable.fm to launch Pandora-like web radio

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Issue Date: 
May 1 2012 - 1:10pm

From Issue:

Turntable.fmMusic streaming service Turntable.fm is apparently in trouble. The site was a hit in summer 2011: "Spotify is great, but Turntable.fm is amazing," wrote the New York Times. "[Turntable.fm] has upended how I listen to music."

But "then traffic started falling. By autumn, it dwindled to less than half its peak," writes Inc. Digital Music News wrote about the trend in February (RAIN coverage here). The founders of the site "agree the music fans are still out there." The question is how to get them back.

The answer, they think, is Pandora-like Internet radio. "It will be something like Pandora, but with playlists based on the recommendations of the user’s Turntable friends," Inc. writes of the project, codenamed Kiwi. "This will attract passive listeners interested in hearing friends’ favorites, just not chatting or collecting points in a live Turntable room."

Turntable.fm offers users the ability to listen to music in real-time with other users (RAIN coverage here).

You can find Inc.'s coverage here and more from HypeBot here.

Turntable.fm is the latest music streaming service that sees potential in the Internet radio model. Rdio and Spotify are also reportedly developing Pandora-like services (RAIN coverage here and here).

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