Strong growth and recovery for broadcasters in Triton's January ranker

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Issue Date: 
Feb 29 2012 - 11:35am

From Issue:

RAIN's graph of webcasters' AAS, current through January 2012Pandora surpassed an AAS of one million in Triton Digital's Webcast Metrics for January 2012 (in the Domestic Mon-Sun 6a-12m daypart ranker). Meanwhile most broadcasters -- led by Clear Channel and its digital platform iHeartRadio -- rallied after a lackluster December.

Pandora's January AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) reached 1,009,967 -- up 3% from December 2011. That's nearly 3 times the combined AAS of all broadcasters in Triton's Webcast Metrics report. Pandora's AAS has grown 93% year-over-year.

Most broadcasters saw strong month-to-month growth, though many were rebounding from drops in December 2011. Clear Channel led the way in terms of sheer AAS growth: its audience grew 15% from December, reaching an AAS of 142,550. 

CBS Radio grew 3% -- its first monthly increase since August 2011. Cox was up 8% from December, Entercom 4% and Emmis up 13%. All told, the combined AAS of broadcasters in Triton's report increased 11% month-to-month and is up 12% year-over-year.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through January 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

Most pureplays experienced traditional post-holiday declines: Slacker dropped 5%, 977Music was down 8% and AccuRadio, which has very strong Christmas-music listening, decreased 29% (though it is up 33% over last year). However, Digitally Imported grew 14%, recovering from a December dip.

The combined January 2012 AAS of all streamers in Triton's Top 20 ranker (1,446,162) is up 4% over December 2011 and 62% over January 2011.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of December 2011’s ratings here.

January 2012 Dometic ranker


















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and Emmis up

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This sounds to be a good

This sounds to be a good achievement for broadcasters. They must continue in their efforts in providing good services to maintain this growth. - Integrity Spas

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