Stitcher finds smartphone listeners more likely to dial in liberal news/talk content than conservative

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Issue Date: 
Aug 2 2012 - 11:35am

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Podcast aggregator for mobile devices Stitcher recently surveyed listeners who tuned to political content, and published the trends in an interesting set of charts in the Stitcher blog (by the way, please click on the image to see a much larger and more readable version).

It seems 62% of podcast content streamed to iPhones was categorized as "liberal," with just 34% considered "conservative" (4% "independent"). The split wasn't quite as drastic on the Android mobile platform -- 55%/39%/6% -- but still certainly leaned liberal.

It's also interesting to see how different issues dominate the content depending where the listener is: in "Obama" states, "Romney" states, or in swing state (which you can see in the charts).

"Smartphone listeners are also spending more time listening to international news, double the amount compared to terrestrial radio listeners," according to the Stitcher blog. "Android listeners tend to be the most global savvy, spending on average on quarter of all listening time with international content."

Read the Stitcher blog here.

 

 

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