Starting next year, stations will need to be Arbitron customers to combine on-air, online listening ratings

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Issue Date: 
Aug 1 2013 - 10:40am

From Issue:

Arbitron says it will discontinue "Total Line Reporting" for broadcasters that don't subscribe to its ratings service -- likely as a way "to woo back non-subscribers that benefit from TLR," suggests Inside Radio (here).

Total Line Reporting enables stations to combine their online simulcast listening with over-the-air listening for ratings purposes. Now, starting with the winter 2014 book in diary markets and the January 2014 report in PPM markets, non-subscribers will be reported as individual stations only. Ad buyers will not see combined ratings for simulcasts of non-subscribing stations, beginning next year.

As we reported here, Arbitron recently changed the requirements for what's considered a "simulcast," requiring stations to stream 100% identical content (programming and ads) only in their home Metro and DMA. The new policy allows the station to stream any content it likes outside its home Metro/DMA.

RAIN Summit Orlando will feature a discussion panel dedicated to ad-insertion and broadcast radio online simulcasts on September 17. We have more detail on that panel here.

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