Slacker reportedly will become "completely different" following imminent "major overhaul"

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Issue Date: 
Jan 14 2013 - 12:25pm

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Slashgear is reporting webcaster Slacker Radio will soon hold an event "to reveal a complete overhaul of the service."

Slacker, one of the country's leading webcasters (after Pandora, Clear Channel's iHeartRadio, and now Cumulus stations), has made the effort to widen access to its service (see RAIN here), including deals with Microsoft for the Xbox 360, Sprint for the "Entertain Me" app bundle on mobile devices, and Chrysler with Uconnect. Yet Slacker hasn't seen major audience growth since it picked up the Aol Radio channels (see RAIN here), in October of 2011.

"A PR representative for Slacker told us that the company will launch a major overhaul of the radio service in order to better compete with Spotify and other popular music-streaming services," Slashgear reports. "The service will see a refocusing of its efforts, and the redesign and restructuring will be completely different than what the service is currently all about."

Read more here (and, h/t to Tom Taylor, who covers it today here).


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