Slacker reportedly partners with Vodaphone to enter UK market

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Issue Date: 
May 8 2013 - 1:00pm

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According to MusicWeek, popular (and growing, see today's top story) pureplay webcaster Slacker will reportedly launch in the UK within the next three months.

Such a move would make Slacker the largest U.S.-based Net radio outlet available there (Pandora is not licensed in the United Kingdom).

Slacker will come to Britain by way of a partnership with Vodafone, the world's second-largest mobile telecom company.

You may remember that Slacker "relaunched" earlier this year, with a new look, new features, and an ad campaign positioning itself as an alternative to market leader Pandora. It also recently added voice personalities to some of its channels. The article sources Slacker president and CEO Jim Cady recently revealing that "Session listener times on Slacker without a host have been averaging around 29 mins, but with a host personality or presenter session listening is growing to around 79 minutes."

Read the full article here.

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