Saga no longer sees the need to cover on-air ads when streaming

Posted by

Issue Date: 
Aug 20 2012 - 1:10pm

From Issue:

Broadcast group Saga Communications has decided to no longer substitute "online only" content for the on-air ads on its stations' Internet streams. Now, everything that goes out over the air can also be heard online.

In June Saga announced it would shut down streams of stations outside the Top 100 markets, and place geographical limits on who can listen to the remaining streams (see RAIN here).

Ten years ago radio advertisers' agreement with AFTRA, the union that represents voice talent on radio commercials, forbid the online use of spots created for on-air radio without significantly costly added fees. This forced broadcasters to substitute other content on the stream when ads ran on-air. Broadcasters use various companies' technologies to "insert" other ads, public service announcements, music beds, or simply silence.

But Saga says those AFTRA stipulations are almost entirely a thing of the past. "It doesn’t make sense for us to change the entire way do business because of a couple of isolated incidents," Saga EVP Warren Lada told Inside Radio. "The voice talent is negotiating a contract with advertiser or agency — it’s up to them to come up with whatever that arrangement is."

"Lada says SAG-AFTRA reps have also told him that as long as a union talent is paid the negotiated rate for a multi-platform ad they now essentially see it as a non-issue — and the union doesn’t track radio spots regardless," reports Inside Radio.

Lada says he first looked into the issue because the substitution of online-only content over the on-air ads sounded terrible (uneven audio levels, timing problems, etc.). He said he's not worried about losing the streaming inventory, because it's really not all that profitable, especially compared to mobile text messaging and e-mail blasts. "It’s time for the industry to man up and recognize that primarily most of our audience is on-air and we should just include the stream with it — it’s just part of what we do," he said.


payday loans costa-mesa

Thanks for your time designed for advertisement it. One a good number of entirely contain assembled this website websites inside a product extraordinary. At present go here payday loans costa-mesa Thanks for your time a great deal for better project.

excellent. one of the best

excellent. one of the best articles I have every read. Sea Horizon Ecopolitan Executive Condo Tembusu Tembusu Condo Vue 8 inflora condo inflora keep it up !

This is such a great resource

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free.
buy youtube views


Write several drafts until your proposal is as clear and concise as you can make it. Have a non-academic friend or relative proofread it, to make sure that it is reader-friendly and not too cluttered with jargon. Also have an academic supervisor proofread it, to make sure that it is written to the required academic standard. Thanks a lot.
writing an rfp

I am very happy to find this

I am very happy to find this website. author write the awesome posts give me very helpful information.Web Designing Company Dubai i enjoy to read these articles. your writing post style is truly amazing and easy to read.Web Designing Services Dubai these kind of articles help to engage the website users. i wait your next article. i also share this article on facebook or twitter. website design uae keep it up good work.

perfect!These articles were written in a special way,such as the rich contents and accurate data.they are helpful to me.I expect to see your new writings.


I admire what you have done here. I like the part where you say you are doing this to give back but I would assume by all the comments that this is working for you as well.

I have to say I am amazed by

I have to say I am amazed by your article. Indeed qvc coupons is very useful specially to online consumers.

And, of course, one has to be

And, of course, one has to be wary of the possibility of suffocation by chinee Inflatables items. Very small children like to put things in their mouths. It is part of exploration. They taste things to get a better sense of them Inflatable Tents.

This is your new blog post.

This is your new blog post. Click here and start typing, or drag in elements from the top bar. , ,

There are so many different

There are so many different prospects when it comes to this subject. Thanks for sharing your knowledge on this particular aspect and making it easier for us.
DUI lawyer RI

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.