Rumor says on-demand service MOG acquired by Beats Audio

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Issue Date: 
Mar 20 2012 - 11:10am

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The San Francisco Chronicle today says, according to a "single source" (which it says categories it as a rumor), audio technology company Beats Audio (partly owned by mobile device manufacturer HTC) has acquired on-demand music service MOG.

News first broke last month that MOG was discussing various exit options with potential buyers (RAIN coverage here). Beats Audio, which makes the popular Beats by Dr. Dre headphones, but also audio processing for music, was reportedly close to launching an online music subscription service of its own in February.

Here's the Chronicle's coverage.


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