Recent Pandora mobile revenue growth outpaces mobile listening growth

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Issue Date: 
Mar 12 2013 - 3:35pm

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Pandora reports that not only are they better monetizing their growing mobile listening, but both its last quarter and fiscal 2013 mobile revenue grew faster than mobile listening during the same time periods.

Pandora revealed last week it grew its overall annual revenue 56% over the previous year. In a separate announcement, Pandora announced its February 2013 total listening hours, active listeners total, and share of total U.S. radio listening.

Pandora's fourth quarter total mobile revenue, $80.3 million, was up 111% year-over-year, will mobile listening grew 70% during the same period. For fiscal 2013, total mobile revenue was $255.9 million, up 105% year-to-year, and also outpacing strong mobile listening growth of 89%.

The leading web radio service says its overall fiscal 2013 revenue was $427.1 million. It also reported the year's final quarter's revenue totaled $125.1 million, 54% higher than the same quarter in fiscal year 2012.

During February, Pandora streamed 1.38 billion hours of content, a 42% jump from February of last year (it was 1.39 billion in January, a month with 3 more days). Active listeners were 67.7 million at the end of February 2013, up from 65.6 million in January, and a 37% increase over the same time period last year. Pandora says its share of total U.S. radio listening in February 2013 was 8.48%, an increase from 8.03% in January and 5.74% in February 2012.

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