RAIN Summit West panel will examine how webcasters can make money from growing mobile listening

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Issue Date: 
Apr 4 2013 - 12:30pm

From Issue:

Triton Digital's Webcast Metrics report (see today's coverage) includes analysis that indicates growing Internet radio listening is being driven by listening on mobile devices.

Now, there are special concerns and issues when it comes to monetizing this listening (compared to over-the-air or desktop streaming). This Sunday at RAIN Summit West, our panel "Profiting from Mobile" will address the question "What are the critical elements to making money with mobile?"

Contributing to the panel is Michael Dalfonzo, director of sales and revenue for Abacast, a software/services provider for online radio. Abacast recently launched cloud-based ad-insertion with partner ESPN (see RAIN here), and technology that allows song-skipping on live broadcast streams (more here and here). Dalfonzo (pictured right) is a broadcast radio programming vet, and an experienced consultant and researcher. He was also VP/Sales at Spacial Audio Solutions.

Speaking of ESPN, senior director of distribution & business strategy with ESPN Audio Patrick Polking joins us as well. ESPN Radio is the most-listened-to single live stream of any AM/FM broadcaster in the world, and mobile is an increasingly important component to that audience. ESPN SVP of production/pusiness divisions Traug Keller delivered the RAIN Summit West keynote last year (here), and took the occasion to preview the newly-updated ESPNRadio mobile app. Polking (pictured left) is a former financial analyst and led business development at Found, Inc.

Special thanks to Clear Channel SVP/local digital sales Michelle Savoy, pinch-hitting on the panel for Clear Channel's Rick Song. Before joining Clear Channel in November, Savoy spent over twelve years with Gannett Digital, specializing in revenue building, business development, and ad operations. The company announced today iHeartRadio's "Perfect For" feature and alarm clock function (which were added in January) are now available on the iHeartRadio Android app.

Moderating our "Profiting from Mobile" panel will be the IAB's Michael Theodore. Also speaking, Pandora's Steven Kritzman (more details here).

RAIN Summit West is this Sunday at the LVH Hotel in Las Vegas. The annual full-day Internet radio conference is a co-located education program of the NAB Show. Now in its 12th year, the Summit focuses on the intersection of radio and the Internet. Keynoting the even will be RAB president and CEO Erica Farber (more in RAIN here

) and Rhapsody International president Jon Irwin (more here

). Very limited space is still available. Links to register are on our RAIN Summit West page.


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