Radio One's BlackPlanet Radio lets users create playlists thanks to Songza partnership

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Issue Date: 
Nov 21 2011 - 1:05pm

From Issue:

Radio One's BlackPlanet RadioRadio One subsidiary Interactive One today announced the launch of BlackPlanet Radio, a socially-focused music site with user-created playlists. The site is powered by on-demand music service Songza.

BlackPlanet Radio (found here) features Radio One's 53 radio station streams plus playlists created by Radio One experts and figures: DJs, artists, celebrities and others. Those playlists are organized by mood (like funky, sweet and cocky), activities (House Party, Being Creative), decades and genres.

Users can create their own playlists as well and share them with friends via Facebook. However, users can't listen to their own playlists -- only their friends can. "The restriction circumvents being classified as an on-demand music service, which would require paying significantly higher music royalties," writes Inside Radio.

Interactive One president Tom Newman says the feature lets users "play DJ." Radio One's president Barry Mayo stated, "We believe the best digital music radio services will tap into people and communities -- not just rely on algorithms."

"In some ways it’s a throwback to the way radio was programmed in the early days of FM," commented Inside Radio, "when musically knowledgeable DJs picked the music and developed fans based on their ability to artfully weave it together. Only now listeners can get in on the action too and rise above the fray as tastemakers."

Radio One purchased BlackPlanet parent company CommunityConnect in 2008 for around $38 million (find more coverage from Mashable here).

You can find Radio One's press release here. To read more of Inside Radio's coverage and analysis, subscribe here.

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