Public radio listeners continue to lead in digital media use, Jacobs learns

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Issue Date: 
Aug 23 2013 - 2:25pm

From Issue:

Jacobs Media has revealed what it found when it studied the digital media habits of public radio listeners earlier this year. Here are some of the quick takeaways:

  • 16% of weekly public radio consumption is on digital (Internet and mobile) channels.
  • Public radio listeners of all ages are becoming more reliant on mobile (phones, tablets, and even connected dashboards) technology. Half have a tablet, nearly two-thirds text, and nearly all have a mobile phone.
  • Listeners' use of social media, texting, mobile devices, and streaming all continute to grow.
  • More than half can now connect their iPod or phone to their car.

See the full size graphs of Jacobs' findings here.

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