Pew Research writes "Digital Drives Listener Experience" for radio

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Issue Date: 
Mar 19 2013 - 1:00pm

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As "technology is turning what we once thought of as radio into something broader -- listening" (as Pew wrote in 2006), online-only and satellite radio (while still a small share of overall radio revenue) have the more positive financial forecasts for the long-term.

That's from an overview essay of the "audio" section of the Pew Research Center's Project for Excellence in Journalism new annual report on the state of the news media. The essay is called "Audio: Digital Drives Listener Experience." (While the study focuses mostly on news content, it certainly isn't limited to that, discussing Pandora, Spotify, and the Intenret radio Fairness Act, among other topics.)

Pew also concluded that NPR "may have positioned itself for the digital age better than other news radio." On-air listening declines as NPR may very well be partially the result of robust digital offerings on the web, podcasts, and mobile apps.

One digital platform that's failing is HD Radio. Now, more stations are actually dropping their HD signal than are adopting the technology, and there are fewer HD signals on the air than a year ago.

See more of the Pew study here. There are more charts from the paper here.

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