Percentage of smartphones among U.S. mobile devices crossing 50% mark

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Issue Date: 
Apr 2 2012 - 11:40am

From Issue:

Nielsen reports smartphone ownership is now more or less half of the mobile phone market in the U.S.  As of February, 49.7% of mobile subscribers in the U.S. own a smartphone; from just 36% 12 months prior. More than two-thirds of those who bought a new mobile device in the last three months got a smartphone. 

The obvious takeaway here: Half of those with mobile phones now also have a portable streaming radio device. Just about half (48%) of smartphone owners are on the Android platform, about a third (32.1%) have an iPhone, Nielsen reports.

In less than 2 weeks, we'll host our annual RAIN Summit West event in Las Vegas, leading off the NAB Show. It's hard to imagine that any panel, presentation, or speech won't at least touch on mobile. But we'll definitely hear more about mobile streaming during "The Connected Dashboard" talk on in-dash online radio solutions (with Robert Acker of Aha Radio, Sandhi Kozsuch of Cox, Carl Rohling of TuneIn, Jake Sigal of Livio Radio, Dan Steiny of Live365, moderated by Sam Milkman of knowDigital), and during Kurt Hanson's State of the Industry speech.

Get more details on RAIN Summit West (including the registration link) here. Read more from Nielsen here.


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