Pandora using listener preferences for targeted promotion of Portland concerts for artist Dawes

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Issue Date: 
Dec 8 2011 - 11:50am

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Pandora's local powerPandora will launch a series of free concerts, starting in December 13, with ATO recording artists Dawes in Portland, OR. The web radio service will reportedly send out invitations based on listeners' music preferences (like what music they have thumbed-up).

Even the location of the concerts was decided by listener data: "Pandora data shows that Portland-area listeners are 25% more likely to enjoy a Dawes song and 30% more likely to create a Dawes station on Pandora than listeners in any other U.S. city," reports Billboard.

This kind of promotional power for local live concerts was discussed by Pandora's founder Tim Westergren at RAIN Summit Chicago back in September. You can watch his keynote presentation here.

Billboard has more on this story here.

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Well, they figured it out

Well, they figured it out that it will help their cause that is why they are resorting to using it. I guess that will be nice. - James Stuckey

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