Pandora shares tactics for successfully adding video ads to service

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Issue Date: 
Sep 4 2013 - 10:50am

From Issue:

"Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives," reads a recent article in ClickZ.com. "And no video ad product would be complete today without an eye toward mobile and cross-platform distribution."

The news source suggests Pandora might provide a model for Facebook (and perhaps others) to follow when introducing video ads.

Pandora SVP Heidi Browning revealed that delivering video ads in an "unexpected" place, yet at a "natural break," (when the user engages with the player, like skipping a song or changing channels) was key for the webcaster. She says ad "completion rates" are "well above industry standard."

Read more of Pandora's insights on video advertising in ClickZ here.

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The ads are going to be amazing. They have been pretty good at what they are doing right there. - Paul Savramis

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