Pandora plans to cover top 25 markets with local sales teams by year-end

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Issue Date: 
Feb 6 2013 - 1:05pm

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Pandora VP/Sales Steven Kritzman told NetNewsCheck the webcaster is ending its efforts to have newspapers and TV sales forces represent it to local ad buyers. Instead, Pandora plans to beef up its own local sales teams.

In January, Arbitron filed suit against a Cleveland television station, accusing it of improper and unauthorized use of its data. Part of the Pandora reseller program, Gannett WKYC-TV allegedly distributed media kits that included 2011 PPM data and Arbitron trademarks. Pandora was not named in the lawsuit (more in RAIN here).

Kritzman told NetNews Check, "Nothing really beats having ownership over the training, the narrative and just having sellers that are specifically focused on your product." He says Pandora has recently expanded its sales force in markets like Phoenix, Denver, Las Vegas, Houston, Minneapolis, Miami, Washington, D.C., and Boston.

"At the end of the year we’ll be in the top 25 markets across the country with multiple people in each market," plus sales leadership in 27 out of the top 40 markets, he said.

Read more in NetNewsCheck here.

Comments

love it! very interesting

love it! very interesting topics, I hope the incoming comments and suggestion are equally positive. Thanks for sharing information that is actually helpful Sea Horizon Tembusu Condo Vue 8

Pandora is really doing good

Pandora is really doing good these days and they are even more getting better with their programs and its not far that they can achieved their goals by the year ends. - Ron D. Smith

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