Pandora opens local sales office in Boston, but broadcasters say it's not competition

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Issue Date: 
Jul 9 2013 - 12:20pm

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Pandora has just opened a local ad sales office in Boston, its 29th after other markets like New York, Chicago, and Los Angeles. Boston's local advertising market is valued at about $15 billion.

But as the leading webcaster looks to tap in to local radio advertising budgets there, some broadcasters maintain that since Pandora isn't "radio," it's not competition to them.

"Pandora doesn’t compete directly with broadcast radio nationally or locally because it’s not radio in the real sense of the word," Clear Channel national sales president Tim Castelli told The Boston Globe.

According to Triton Digital's Webcast Metrics, Pandora's audience places it in, or near, the top 10 in radio in major U.S. markets.

Read more in The Boston Globe here.

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