Pandora CFO on ratings, ad sales, and subscriptions

Posted by

Issue Date: 
Dec 5 2013 - 12:10pm

From Issue:

Pandora CFO Mike Herring addressed the Credit Suisse 2013 Technology Conference this week. The format was a moderated Q&A session. We pulled out three subjects within which Herring’s responses were of particular interest: ratings measurement, how Pandora sells ads, and its hybrid subscription/advertising revenue model.

On the subject of ratings, Herring pushed Pandora’s agenda of inclusion in traditional radio measurements developed by Arbitron (now Nielsen Audio). His talking points echoed what CEO Brian McAndrews said in Pandora’s recent quarterly earning teleconference, and we expect the company to continue hammering away on this issue. Currently Pandora releases a proprietary “share of total U.S. listening” metric every month, a number that disputed by some broadcast executives.

HERRING: “You mentioned Arbitron, they currently don’t measure streaming services like Pandora. Now that they’ve been acquired by Nielsen, conversations are ongoing. We’re optimistic that they’ll embrace the future [by] allowing us to be measured alongside broadcast radio. That’s what we’ve always wanted. Our release of monthly metrics are really about trying to put a stake in the ground about how we’re measured, how we stand up next to the competitors we have in the market for advertising dollars. We’d love to have that measure, [to be put] side by side within the Arbitron system.” 

Herring addressed a question about the rise of programmatic ad-buying, and how Pandora’s large-scale build-out of a sales network fits into the automation trend. Herring’s answer acknowledged the importance of both sides, and defends the future of personal selling.

HERRING: “So, you really have to think about it in two buckets. So, the audio side of the business or the broadcast side -- $15 billion in radio is really a consultative sale. You are [personally] pitching buyers on the value of your audience I don’t see that becoming an automated platform soon.” “We hear a lot about programmatic buying [...] on the digital side of things. And Pandora is going to be right alongside the leaders in that space in developing capabilities there. But on the audio side there will always be a feet on the street. You are out pitching agencies [which is] why we put people in 29 local markets last year to really pitch local radio advertisers.”

Herring addressed paid music and free music. When there is a steady focus on the subscriber number -- how many Pandora listeners pay a monthly fee to remove advertising -- analysts often must be reminded how Pandora prioritizes and balances the two sides of its business. In his reply, Herring valued subscriptions, but emphasized the advertising side of the revenue equation.

“[We] got to 3.18 million subscribers at the end of the last quarter. It’s a great business [which is] 20% of revenue. But at Pandora we fundamentally believe the big opportunity is not the 20% of people in the United States that are willing to pay for music. And there are a lot of streaming services that are fighting to get a piece of that market. We have a piece of it as an adjunct to our free business. We also have 67-69 million people who have grown up believing that music listening should be a free experience. They’re willing to listen to advertising associated with that. We think that’s a much bigger addressable market and that’s why we focus so much time on that. The subscription business will always be an important part of our business but not the main growth driver long term.”

Comments

movie

https://www.roknalawael.com/%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D9%8

في ركن الاوائل نوفر لعملائنا الكرام افضل خدمات التنظيف والتلميع للارضيات وايضا خدمات تنظيف البيوت التي بها اثاث كتلميع الاثاث وتنظيف الفرشات والمجالس وايضا تنظيف كل ما هو متعلق بالمنزل
شركة تنظيف منازل بالرياض
كالخزانات والواجهات اذا فانت سوف تحصل علي منزل نظيف بمجرد التعامل معنا اما عن كيفية اتمام ذلك فالجواب سهل الا وهو الاعتماد علي افضل فنيين التنظيف الذين يستخدمون احدث معدات النظافه وافضل المواد وكل السبل التي تعمل علي حصول العميل علي اعلي مستوي من الخدمه المقدمه
وايضا نوفر خدمة تنظيف الخزانات كخدمه خاصه لعملائنا الكرام لما لهامن اهميه بالغه لدى عملائنا الكرام حيث يعد خزان المياه من اساسيات المنزل ويجب تنظيفه ومراعاته بصفه دوريه
شركة تنظيف خزانات بالرياض
كما اننا وفرنا قسم خاص باحدي مشاكل المنزل الغير مشهوره
شركة تنظيف بيارات بالرياض
والتي تسبب الكثير من المشاكل الصعبه والتي تحتاج الي محترفين للقضاء عليها

buyket

تختلف انواع الحشرات وعليه تختلف طرق مكافحتها لذلك وفرنا كل السبل لمكافحة الحشرات والقضاء عليها فوفرنا بمدينة الخرج وفي مجال القضاء علي الحشرات بمختلف انواعها بالخرج وفرنا
شركة مكافحة حشرات بالرياض
شركة مكافحة الحمام بالرياض
اما ما يخص مدينتي الخرج وجدة
لاكن كن علي يقين بانك سوف يرتاح بال نهائيا من تلك الحشرات بعد تعاملك معنا
شركة رش مبيدات بالخرج
وايضا في مجال رش الدفان
شركة مكافحة الفئران بالرياض
شركة مكافحة حشرات بالخرج

Really impressive post. I

Really impressive post. I Second home read it whole and going to share it with my social circules. I enjoyed your article and planning to rewrite it on my own blog.

Dirty questions to ask a girl

Glad to chat your blog, I seem to be forward to more reliable articles and I think we all wish to thank so many good articles, blog to share with us. Dirty questions to ask a girl

Memorial Day in 2017

I read a article under the same title some time ago, but this articles quality is much, much better. How you do this.. Memorial Day in 2017

Very rapidly this web page

Very rapidly this web page will be famous amid all blogging viewers, due to it's pleasant articles or reviews.
Regards from Peru

Hepatitis

Bahaya Dari Penyakit Hepatitis
hai gan / sist ya sorry I visit your article, because I am really interested sihh, it lohh article. oh he me it was fine the passengers, passengers kept a link wrote not nyepam kok.he Thank you :)
By : Harga Jelly Gamat

Ty

Dari sekian banyak cara cek kuota Indihome sangatlah mudah, anda bisa mencobanya sendiri.

cara mengobati gendang telinga pecah

I really enjoy simply reading

I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post I would like to read this. Bothbest bamboo aliexpress official online store for bothbest bamboo flooring, bothbest bamboo twitter has lastest photos, bothbest bamboo facebook releases newest coupon, bothbest bamboo google plus has circle of all bamboo related. bothbest bamboo at globalwood, bothbest bamboo at pinterest, bothbest bamboo at houzz, bothbest bamboo at ecoweb, bothbest bamboo flooring official site, bothbest bamboo flooring official site, bothbest bamboo at globalwood, bothbest bamboo at linkedin.

bothbest bamboo

Apa Itu Jelly Gamat Gold G?

Nice article MR,,,thank you so much for your post today,, really i agree n i like it
jelly gamat gold g - soal tes potensi akademik - vitamin burung

i really love this article.

Kisah Mengaejutkan Dari Wirausaha Sukses

Berbagai kisah yang sangat mengejutkan dari paraWirausaha Sukses, banyak sekali Wirausaha Sosial yang sangat sukses di indoneia dan dan sangat menginspirasi bagi kita semua. scontoh Tokoh Inspirasi Indonesia diantaranya adalah Bob Sadino, Susi Pudjiastuti, Reza Nurhilman dan Masih banyak yang lain dengan Profil Wirausaha Sukses mentereng. Dan untuk lebih lengkapnya silahkan kunjungi situs kami.

Sepatu Carvil Model Terbaru

berbagai Model Sandal Carvil Terbaru diantaranya Sepatu Carvil Sekolah Sandal Carvil Pria Terbaru Sandal Selop Pria sandal wanita sandal untuk anak muda dan masih banyak lagi.silahkan kunjungi situs kami untuk lebih jelas. model sandal carvil terbaru

Selengkapnya Tentang kebudayaan Indonesia

Anda bisa dapatkan Artikel Kebudayaan Indonesia di website resmi Adira Faces of Indonesia dimana di website tersebut menyediakan berbagai Informasi Wisata Indonesia dan juga Informasi Wisata Kuliner Indonesia yang sangat membantu anda dalam menjelajahi Indonesia yang indah ini.

Promo Besar Besaran Dari honda

Saat ini spare part motor honda dan suku cadang motor honda sangat dibutuhkan untuk menunjang keperluan dealer. Selain itu oli ahm yang merupakan oli asli motor honda juga sangat direkomendasikan oleh pihak honda agar menjaga motor anda tetap awet. Jika anda ingin membeli motor honda, saat ini sudah tersedia untuk bonud jaket motor honda. Jadi buruan deh beli motor honda sekarang!.

Terbaru Dari Berita Otomotif

The Gaspol adalah sebuah tabloid otomotif dan sekaligus menjadi majalah otomotif terupdate saat ini. Kamu bisa menemukan berita otomotif terbaru dan paling update seputar mobil dan motor. Selain berita otomotif juga ada beberapa tips untuk merawat kendaraan kesayangan anda

العاب تلبيس بنات موقع العاب

العاب تلبيس بنات موقع العاب تلبيس بنات رائع جدا قومي الان بتلبيس اجمل اللبس لأجمل فتيات موجودة العاب قمة في الروعة والجمال العاب جميلة جدا العبيها الان ولا تدعي فرصة لغيرك العاب تلبيس رائعة وبدون تحميل يمكنكي لعب اجمل العاب التلبيس علي العاب رورو اون لاين بدون تحميل تلبيس بنات جميلة جدا ورائعة العبي الان

العاب طبخ العاب طبخ رورو موقع

العاب طبخ
العاب طبخ رورو موقع العاب للبنات فقط يختص بتنزيل جميع العاب الطبخ الجديدة في عالم العاب الفلاش الاون لاين يتميز موقع العاب طبخ بوجود العديد من المشرفين والمديرين لكي يقومون بوضع جميع الالعاب بشكل يومي العاب تطرح لاول مرة في عالم الاون لاين الخاص ب العاب الفلاش فعلا هناك العاب طبخ للفراخ وللحمام وهناك العاب بنات طبخ لجميع الاكلات المشهورة , مكرونة بشاميل , كبدة , وجميع انواع اللحوم الاخري لذلك الان يجب اختبار قدرتك الحسية علي الطبخ فهل انتي قادرة علي هذا التحدي انه التحدي الاكبري

How to Listen FM Radios Online

Radio is a back bone of Information and entertainment for past to present, and with the passage of time radio is so much popular from all over the world and now you can listen your best music any time any place in the world.

If you want to listen radios online, you just set the frequency of the radio and enjoy best music as want, well i am going to share some most power and and most website which provide you best music as you want and like

I hope you like These websites and if you like you can share for others lovers.
Radio Online Streaming
FM Radio Online
FM Online Streaming
Ecouter Radio En Direct

اسباب انتشار الحشرات

suara kacer

I really be grateful for your blog, you have completed the great job. Thanks for the bunch of excellent resourceful site. Check this suara kacer

More sale ex poser create a

More sale ex poser create a powerful strategy trust of people i lie your article and well written.Assignment Service

Thanks

cool info, your post is awesome buddy.
leatherstrend.com

Our commitment is to provide

Our commitment is to provide our customers the best shopping experience possible with our personalized customer service at a safe and secure environment. We proudly stand behind the quality of products that we sell because we believe in providing our customers the best quality and affordable fine watches together with excellent customer service
http://7star.pk/
http://7star.pk/36_crysma-watches
http://7star.pk/69_seiko-watches

M88 the most aggressive

M88 the most aggressive players in Holland shirt, carrying a penalty of helping the team shirt Orange successful comeback before Mexico. And in clash with Costa Rica M88, Robben moved many, the most aggressive competition m88
and create no less turbulent for the goal of the CONCACAF representative.

the marketer graphics

CPA Hybrid Profits Generate $250+ Per Day In comptroller Commissions With New |
Speed Demon SEO Is the sole Course within the World to hide, In-Depth |
Video Vantage Pro |
FB Classroom |
FB cash Engine |
Power Lead Snatcher 2 |
Social Vault Suite |
Tube Seo Ranker |
Gov Rocket is a guide containing ten powerful .GOV PROFILE backlinks |
Traffic Jeet 2.0 |
Facebook Marketing Secret 2.0 |
Steal My Business |

timemart

Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. I wanted to thank you for this websites! Thanks for sharing. Great websites.

máy tập cơ bụng ab rocket twister | máy tập cơ bụng black power | máy tập cơ bụng ad rocket | may tap bung fitness | máy tập cơ bụng six pack care |
máy tập cơ bụng | máy tập cơ bụng | máy tập cơ bụng | máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng
máy tập cơ bụng

azon auto builder

Toy Store Clone is a fully monetized and ready to go WordPress based affiliate store, a complete solution to establish oneself in the profitable toys and games niche.
Profit Detonator 2.0
FB Auto Post
Keyword Digger Pro
YouTube Annihilation is the holy grail of video Marketing .Laser like precision keyword targeting with highly converting videos
FunnelKit
Adsense Avalanche
Mobi Video Leads
Social Viral Wizard
G+ Hangouts Mastery Video Series
WP Simple Split
WpCheat
Azon Investigator is a WordPress plugin that does quick Amazon research from within the WordPress dashboard
Launch Jacking Boss
Azon Auto Builder
Rocket Notify

Thank you for all the

Thank you for all the information you convey in this web. Hopefully can provide many benefits for many people.

Obat Lupus Alami
Obat Penyakit Asma
Obat Penyakit Hepatitis
Asam Urat Obat

like this post

really nice if a read all posting in this website
dr rochelle skin expert

Brad Hill have posted some

Brad Hill have posted some informative news about ads and I am also working with a working group of Marketing and it is helpful for me. Hexder.com

It's all when to keep that

It's all when to keep that big idea on any things could have been to see the changes at all times. - All State Van Lines Relocation

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.