In overall flat Q1, radio digital revenue grew 9%

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Issue Date: 
May 17 2013 - 12:20pm

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While broadcast radio's first quarter revenue was flat, digital performed well throughout the quarter, up 9% ($179 million), according to today's RAB report.

"Radio’s digital sector revenue continues to grow as radio stations invest in and promote their digital offerings to listeners, driving increased attention by the ad buying community," commented RAB CEO Erica Farber.

Spot spending by Communication/Cellular advertisers was up 36% for the quarter, making it the top category for the period.

Broadcasters' overall revenue in the first quarter was $3.5 billion, held back by automotive spending's 20% slide.

The RAB's Q1 revenue press release is here.

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