Over 2.5 million have activated Pandora in-car app

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Issue Date: 
Jun 25 2013 - 12:50pm

From Issue:

Leading webcaster Pandora announced today its in-car integration has topped 2.5 million "unique activations." Its app is now available in 23 major automotive brands (plus eight aftermarket partners) -- making the service available in more than 100 different cars.

Convenient in-dash access has long been considered by webcasters to be the most-significant technological obstacle to competing with AM/FM broadcast radio, which is dominant in cars.

Pandora estimates one-third of all new cars sold in the U.S. this year will come with access to its service. The webcaster says integrations in new models from Dodge, Infiniti, Jeep, Kia, and Ram are coming soon.

Read more in Pandora's blog here.

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