NYT: Clear Channel deal with Big Machine a bet on radio's digital future

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Issue Date: 
Jun 11 2012 - 11:40am

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The New York TimesThe New York Times Sunday covered both Clear Channel's new royatly deal with Big Machine (RAIN coverage here) and last week's House subcommittee hearing on "The Future of Audio" (RAIN coverage here).

NYT comments that Clear Channel's partnership "has nothing to do with politics," rather it's all about "digital music, and Clear Channel’s desire to reshape its business in anticipation of rapid changes in the marketplace."

It continues, "For Clear Channel, the Big Machine deal is likely to be a money loser in the short run, because it will be paying the label far more for terrestrial radio play than it will save online. But if the deal takes hold, it could save Clear Channel a great deal of money in the long run and change the economics — and politics — of radio."

You can find the New York Times' article here.


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