NPR makes Triton's Webcast Metrics, Ad Injector available to member stations

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Issue Date: 
Mar 27 2012 - 11:25am

From Issue:

Through their recently-announced partnership with Triton Digital, NPR Digital Services will offer member stations use of Triton's Webcast Metrics (for online listening measurement) and Ad Injector (for corporate sponsorship management).

"This is an exciting next step in our ongoing effort to embrace and leverage digital media platforms,” commented Bob Kempf, Vice President of NPR Digital Services, in a press release.

Read the press release online here.

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