Nielsen to add online viewing to TV ratings

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Issue Date: 
Feb 25 2013 - 12:00pm

From Issue:

Nielsen says it will expand its definition of "TV" and begin measuring television audiences by including viewing via the Internet.

The ratings company reportedly hopes to measure viewership of streaming content in 23-thousand TV households by next fall, plus video viewing on the iPad by the end of the year.

Read more in Wired here.

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The service has been great.

The service has been great. From the start, Nielsen has been providing relevant ratings to audiences. - Travis Jones Rush Properties

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