New company adds video to radio stations' web streams

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Issue Date: 
Aug 27 2012 - 1:10pm

From Issue:

VadioPortland-based company Vadio creates video channels out of a radio stations' audio streams. The service plays the music video (from YouTube of Vevo) of the song currently playing on a radio station. And during commercials, stations can display logos and positioning statements. Vadio can also incorporate in-studio webcams and is aiming to add more video ads, including pre-rolls, reports RadioInfo.

All said, it provides online users the option to "watch" radio instead of just listening.

Vadio already has two stations using its service (Seattle's Hot AC Star 101.5 KPLZ-FM and 99.9 Real Country WHFB-FM in South Bend, IN) with "many more" set to go live in the new few weeks, says Vadio's Bryce Clemmer. KPLZ PD Kent Phillips tells RadioInfo page views have increased eight-fold and time spent on the site is up 30% since adding Vadio. 

You can find more coverage from RadioInfo here.

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