Net radio can make a buck by making its own content, says consultant

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Issue Date: 
Nov 14 2012 - 11:50am

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Radio consultant Walter Sabo yesterday counted "Internet radio" among his list of "Five Trends About to Make a Buck," but the key will be shifting to "marketable, own-able, and profitable" original content.

In a column, he contends webcasters' real payday will come when they develop their own original, compelling programming, and not simply aggregate content that's also available elsewhere (especially if that other content is copyright music which "comes with insane, uncontrollable royalty fees.")

"HBO, Showtime, USA Networks, AMC, SiriusXM, were all aggregators of content made by other companies and distributed on other platforms," Sabo wrote. "The result was customers chose one 'movie' channel. HBO and its competitors had to distinguish themselves with original content such as 'The Sopranos' and 'Weeds' to give customers a reason to subscribe to more than one premium channel."

Read Sabo's column (and see the other four "trends about to make a buck") at here.


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